It's time to talk about the Natori Feathers Plunge Bra
730023, the style number to the Natori Feathers Plunge T-Shirt Bra was introduced 15 years ago and is still one of the top-selling bras in department stores according to 2023 Circana data (a market research firm that measures sales at department stores and Amazon). The Natori Feathers Bra is regularly featured during the Nordstrom Anniversary sale and has been worn by Lady Gaga (as a top). This bra is a great value at $72 and comes in both the original and full figure to fit a wide range of body types. There is also a strapless, front-close and maternity version for the person that wants to wear the Natori Feathers Plunge Bra at every point in her life (honestly, we'd take it as a sports bra too).
Who's Wearing A Plunge Bra
If you are bra shopping today, you'll see a plunge bra in most brand's assortment. Victoria's Secret, Wacoal, Chantelle, Natori (obviously), ThirdLove, Vanity Fair- it's a staple. And honestly, it makes sense, because the plunge bra is such an easy shape. Everyone looks good in a plunge bra. Gabby reminds us in her plunge bra fit video that plunge bras give you the look of a pushup bra without the bump in the pad. Plunge bras enhance your natural shape and give you lift.
Natori Feathers Plunge Bra Was First
Bra development starts about a year before it ends up in front of customers when you're making a bra from scratch. Natori Intimates develops its own pads which requires a lot of fittings and technical effort. The Feathers Plunge Bra was no different. Built from the concept of the iconic Natori Feathers Lace, the wings of the bra are a soft, no-dig Feathers Lace while the cups are mesh which are invisible under a t-shirt. The plunge shape of the Feathers Bra did not exist in the US market and was truly revolutionary. It's hard to invent a new shape in bras, but the Natori Intimates team did exactly that.
Natori Intimates Perfected Comfort
If Natori Intimates didn't invent comfort, they certainly perfected it, especially when it comes to their lace bras. Lace bras are often itchy or too stiff so it makes it hard to wear them all day. When you see a bra described as a t-shirt bra, it usually means it's an every day bra that can be worn under something as formfitting as a t-shirt. Lace is not usually thought of as being a t-shirt bra and is definitely not considered any every day bra (in the US at least). The Natori Intimates team made sure that the Feathers Plunge bra was not only comfortable enough to wear all day, but could also be worn under even a t-shirt. Everyone at Lingerie Living loves the barely-there feel and the way it provides natural lift. I myself am a 38DDD and while I would never wear a push up, I like the lift I get from the Natori Feathers bra. There are no crazy gimmicks to this bra, it's just really thoughtfully crafted and well-made.